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Institute of the Motor Industry launches "Driving Change" – a new programme in partnership with ITN Productions
In a unique communications partnership, the IMI and ITN Productions are producing a news and current affairs-style programme examining a turning point for the motor industry.
Driving change will be an in-depth, online programme specifically aimed at those within the industry, looking at new technologies, flourishing career opportunities, and the desire to move towards a fully licensed and regulated industry that can maintain consumer trust and confidence despite recent setbacks.
The news-style piece will combine key industry interviews and news-style reports with sponsored editorial profiles of some of the leading organisations in the sector.
With 37 million cars on the road, 500,000 people employed and a value of £152bn per year, the retail motor industry makes an almost unparalleled contribution to the UK economy. With "Driving Change", the IMI aims to highlight the broad range of issues that need to be addressed in order to sustain sector’s growth including: tackling the skills shortage, restoring confidence in the sector, mastering technological innovation, developing skills for driverless and electric cars and raising professional standards in the sector.
Driving Change will be premiered at IMI annual dinner on 10th March 2016 in London. The programme will then form part of an extensive online communications campaign which includes IMI members as well as journalists, writers, bloggers and politicians
ITN Productions’ Head of Industry News, Simon Shelley said: "ITN Productions is delighted to be partnering with the Institute of the Motor Industry in a very exciting time, where the future is truly upon us. We’re excited to embark on this project to engage professionals from the industry and foster a collaborative effort to develop a safe, sustainable and successful industry."
For more information, or to participate in the programme, please contact ITN Productions’ Industry News team:
IMI CEO Steve Nash said, "This is an unparalleled opportunity for the IMI to tell the amazing story of the retail motor industry. It’s also a tremendous endorsement of the work we have already done to raise the public profile of the sector and to advance the interests of individuals and businesses with in it."
ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.