All girl team take automotive prize

The IMI’s automotive themed Headlight competition, for secondary school students studying business and enterprise, has been won by an all girl team from Tavistock College.  Through Headlight teaching resources the IMI aim to develop strong relationships between schools and the motor industry and increase awareness of the exciting opportunities for young people within the sector. Headlight resources are sponsored by Jaguar Land Rover.

The competition challenges students to create a new car and design a marketing plan for its launch; including unique selling points, target markets and integration of existing or new technology. Both the winning team and runners up from Tavistock College enjoyed a unique day investigating cutting edge design technology at Jaguar Land Rover’s Gaydon site as a reward for their efforts.

IMI CEO Steve Nash commented “Attracting more females into automotive careers is a hot topic in our sector at the moment. It was therefore great to see the enthusiasm and ingenuity shown by the all girl team from Tavistock. Headlight is designed to introduce the motor sector as a career option for young people. The result of this year’s competition clearly demonstrates that the motor industry can be just as rewarding and fulfilling to either gender. Hopefully the competition and prize day at Jaguar Land Rover will lead the participants into successful motor industry careers.”

Speaking about the winners Dr Adrian Birch Phd, Manager, Learning Technologies and UK Apprentice Programme, Jaguar Land Rover Academy commented:
“All the finalists were of a very high standard this year. However, the team from Tavistock clearly showed they put a considerable amount of thought into the project. They focused not only on the product but also the marketing and customer base they were aiming the product at.”

Headlight is a schools project developed by the IMI in conjunction with specialist teachers through the National Schools Partnership (NSP) that includes a series of free creative curriculum-linked teacher and student resources, with the motor industry as the backdrop.

You can view the winning competition entries at www.autocity.org.uk/Competition