Principles of Consultative Selling

Provided by Nelson Croom


People buy from people they trust and understand their issues. The way a professional develops their relationships with their customers is key to their success. This course will develop skills in successful selling. It covers how to focus on connecting with customers and how to develop trustworthy relationships with a focus on sales meetings and the sales process.

Who is the course for?

This course is ideal for anybody involved in developing long-term relationships with clients within a sales environment.

What will I get out of it?

You will be able to:

- Understand the core attitudes and beliefs shared by successful sales people and place them at the heart of your approach and navigate the steps involved in the consultative selling process.

- Develop and use key selling skills to build more effective relationships with customers and develop intelligent questioning strategies.

- Make the most out of meetings with customers and potential customers.

- Create compelling ‘intelligent stories’ that will engage a potential customer’s interest and help customers to understand their needs and involve them in developing appropriate solutions.


CPD Credit Value        5

Course Format            E-learning

Course Duration          4 hours



For information on dates, venues and booking a place on this course, please register your interest. You can register your interest by clicking the button below and completing the form, or by contacting the Professional Development team:

Tel: +44 (0) 1992 511521