Social Media for Professionals

Provided by Nelson Croom


Social media is a powerful tool for supporting your professional activities. It can help you build networks, enhance organisational processes and work practices and boost your personal career development. If you’ve ever wanted to exploit the power of social media but didn’t know where to start, this course is for you. The course covers how social media can help you achieve your own professional goals, the most common social media platforms and how other organisations and individuals use social media in a professional context.

It will give you an understanding of how to develop your own personal social media brand, start an online professional network and how to find diverse new sources of specialist information. You will consider how social media can be used for marketing, organising events or managing collaborative and remote-working projects. Throughout, you will access targeted information delivered across a range of blogs and social networks.


Who is the course for?

This course is aimed at professionals who want to integrate social media into any aspect of their work life.

What will I get out of it?

You will be able to:

- Define professional goals in using social media.

- Identify the most personally relevant social media platforms and tools.

- Understand the importance of social media etiquette and appropriate privacy settings.

- Understand how to use social media to stay up to date.

- Understand how to develop a personal social media brand.

- Understand how to build an online professional network.

- Understand how to monitor the effectiveness of social media activity.

- Understand how to avoid information overload.

- Understand how to integrate social media as a tool within the wider organisational practices.


CPD Credit Value        5

Course Format            E-learning

Course Duration          5 hours



For information on dates, venues and booking a place on this course, please register your interest. You can register your interest by clicking the button below and completing the form, or by contacting the Professional Development team:

Tel: +44 (0) 1992 511521