Market Research

Provided by Nelson Croom


A detailed understanding of your customers or clients is probably the most important foundation of every organisation’s marketing effort. Having that knowledge can make a crucial difference to your success. It can make your marketing campaigns hit the bull’s eye every time - or miss with disastrous results.

In today’s challenging times more organisations are making greater use of market research than ever before and that means a working knowledge of market research is essential.


Who is the course for?

This course is suitable for professionals from different functional areas such as development, marketing, education and membership.


What will I get out of it?

You will be able to:

- Understand how to create competitive advantage in your organisation.

- Understand how to increase sales, fundraising or membership recruitment by using existing data.

- Understand how to select a market research agency.

- Understand how to clearly define and communicate the objectives of the research project so that it stays on track.

- Understand how to use market research to develop successful new products and services.



CPD Credit Value        5

Course Format            E-learning

Course Duration          4 hours



For information on dates, venues and booking a place on this course, please register your interest. You can register your interest by clicking the button below and completing the form, or by contacting the Professional Development team:

Tel: +44 (0) 1992 511521