Promoting your Small Business

£70.00(+VAT)
Member
£85.00(+VAT)
Non-member
Provided by Nelson Croom

COURSE OUTLINE

The recession has unfortunately hit many businesses, forcing them to cut costs. This often starts with marketing, seen as an expense as it is often not easy to see what the cost produces. But marketing done properly is an investment, and you can see what you get for your money. This course provides practical marketing advice to enable learners to achieve maximum results for their efforts and investment. The course looks at why marketing matters, why potential customers should choose you, the priorities for success, successful direct marketing and developing a marketing brief.


Who is the course for?

This course is aimed at both new and experienced professionals.

 

What will I get out of it?

You will be able to:

- Understand how to assess current marketing activities and decide what other types of promotion will work best for the business.

- Describe what aspects of the business differentiates it from competitors.

- Understand how to target potential customers and retain existing customers.

- Understand how to build and develop a targeted marketing database.

- Understand how to maximise return on investment.

 

Notes

CPD Credit Value        6

Course Format            E-learning

Course Duration          5 hours

 

REGISTER INTEREST

For information on dates, venues and booking a place on this course, please register your interest. You can register your interest by clicking the button below and completing the form, or by contacting the Professional Development team:

Tel: +44 (0) 1992 511521
Email: cpd@theimi.org.uk