Four ‘Driving Change’ programmes are hosted by national newsreader Natasha Kaplinsky. They feature key industry interviews and news-style reports, along with sponsored editorial profiles of some of the leading organisations in the sector.
The Institute of the Motor Industry is a strong supporter of industry training at all levels, from apprentices, to experienced technicians who need to upgrade their skills. This programme features a special report on the urgent need for licensed training for technicians working with electric and hybrid vehicles. The case studies and interviews examine the imperative of skills development and training, and ground-breaking developments in more sustainable powertrain fuels and technologies.
Seven sponsored news-style reports feature in ‘Driving Change – Powering the Future’:
- Andrew Page Group – meeting demands for the speedy supply of an increasingly complex range of vehicle components.
- Axalta Paint and Coatings – training new talent and keeping paint shops up-to-date with the latest trends in meeting customer expectations.
- Ferrari Apprenticeships – we go behind-the-scenes at Ferrari, where they’ve invested in one of the most sought-after apprenticeships in the world.
- GardX – how the familiar touring car sponsor and protective products manufacturer, is helping dealerships increase their profitability.
- WhoCanFixMyCar – connecting customers with quality local repair and maintenance services, and detailed feedback from other users.
- Shell Helix Ultra – partnerships with world class racing teams allows the first-ever motor oil made from natural gas, Shell Helix Ultra with PurePlus Technology, to be tested to the extreme to ensure long lasting engine performance and the benefit to everyday motorists.
- Snap-on – new scanning and diagnostic tools that help garage technicians keep up with advances in technology.
Steve Nash, Chief Executive at the IMI said:
‘Being given the opportunity to produce a programme focused on the motor industry has allowed us to showcase some of the outstanding, professional work taking place across our sector.
Looking at key subjects such as the benefits of investing in quality training and apprentices and the promotion of professional standards, as well as topics such as gender mix and diversity and the impact that new technology is having on the motor industry has all helped shape the programme into something we’re extremely proud of.’
Simon Shelley, Head of Industry News, ITN Productions said:‘The motor industry has a great heritage in this country, and makes a significant contribution to the economy and as employers. The four programmes feature interviews and case studies, delivered by a highly experienced reporting team. This is a sector that is facing major changes in power train technology, regulation, sustainability - and the changing expectations of the ‘connected consumer.’ Its stories are engaging and inspiring, and we are proud to share the strategies and success stories that will help propel the industry into a dynamic future.’
The four programmes, ‘Business Opportunities,’ ‘Powering the Future,’ ‘Synchronising with Customers’ and ‘Innovation’ were launched at the IMI Annual Dinner on 10 March in London and are now available on the IMI website.