To attract these young people we need to do two things
Firstly, we need to promote the sector and all it has to offer young people with an attractive and exciting picture of the dynamic nature of the industry, the environmentally sustainable features and benefits, the ever-changing nature of the technology, and the constant opportunities to learn and grow in a modern, progressive sector.
Secondly, we need to ensure that this is matched by an equally exciting and attractive technical and vocational education and training offer that demonstrates a career pathway through continuous professional development (CPD); something young people are familiar with through the compulsory education system they pass through. This will contribute to retaining young talent within the automotive industry.
The UK automotive retail industry has over 12,200 Apprentice starts each year. The IMI is the major provider in this area with 67% of all Apprenticeships in the automotive retail sector, in addition to full and part-time vocational qualifications. But we need to do more.
For learners, we have launched IMI Student Membership. With an online portal members can discover life as a professional in the automotive sector. IMI Student Membership provides dedicated qualification support through online tools, gives students up-to-date technical information and gives career and job information. We can provide students with unparalleled access to information and content to make their transition to professionalism seamless.